Tactics for Scaling Technology Partner Marketing and Attribution Tracking

Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services.

Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services.

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Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services. In this interview she shares:

How smaller companies can get the attention of larger partners
Underutilized methods for co-marketing
How she’s scaled co-marketing & attribution tracking
What to do before taking joint-solutions to market
A framework for assessing the compatibility of a tech partnership

Read the transcript here: https://www.pandium.com/blogs/tactics-for-scaling-partner-marketing-and-attribution-tracking

This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.

Learn more about Pandium here: https://www.pandium.com/

To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below.

Blog: https://www.pandium.com/blog

Resources on Technology Partnerships, Integrations, and APIs: https://www.pandium.com/ebooks

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