Tactics for Scaling Technology Partner Marketing and Attribution Tracking

Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services. In this interview she shares:

• How smaller companies can get the attention of larger partners
• Underutilized methods for co-marketing
• How she’s scaled co-marketing & attribution tracking
• What to do before taking joint-solutions to market
• A framework for assessing the compatibility of a tech partnership

Read the transcript here: https://www.pandium.com/blogs/tactics-for-scaling-partner-marketing-and-attribution-tracking

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This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.

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