Episode
12

Tactics for Scaling Technology Partner Marketing and Attribution Tracking

Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services.
Tactics for Scaling Technology Partner Marketing and Attribution Tracking
Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services.
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Sonal Uban is the Director of Marketing for Technology Alliances at Fortinet, a global leader for cybersecurity services. In this interview she shares:

  • How smaller companies can get the attention of larger partners
  • Underutilized methods for co-marketing
  • How she’s scaled co-marketing & attribution tracking
  • What to do before taking joint-solutions to market
  • A framework for assessing the compatibility of a tech partnership

Read the transcript here: https://www.pandium.com/blogs/tactics-for-scaling-partner-marketing-and-attribution-tracking

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