Build vs Buy: How to Choose the Right Integration Strategy for Your B2B SaaS Business

In this panel discussion hosted by Pandium, Travis Logan, CTO at Justuno and Derek Booth, Director of Partnerships at Justuno share their experiences and lessons learned from navigating the complex integration strategies. From building integrations in-house to outsourcing and leveraging embedded integration platforms like Pandium, the conversation highlights key considerations for B2B SaaS companies aiming to scale their integration efforts effectively.

The Pros and Cons of Building Integrations vs Using Embedded iPaaS

• Why Invest in Integration Infrastructure
  The panel explores why robust integration infrastructure is crucial for SaaS companies, emphasizing its role in enhancing customer ROI and enabling seamless data flow across platforms.
• Build vs. Buy Dilemma
  Justuno's team reflects on their journey of building integrations internally versus outsourcing, discussing the trade-offs between control, scalability, and resource allocation.
• Hybrid Approaches
  The discussion delves into hybrid models that combine in-house development with external support, offering flexibility while maintaining ownership of the code.
• Pros and Cons
  The panel examines the advantages and challenges of in-house builds, outsourced solutions, and hybrid models, including considerations around developer debt, scalability, vendor lock-in, and customer support.
• Decision Criteria
  Practical advice is shared on how SaaS companies can evaluate whether to build or buy based on their business goals, technical resources, and long-term scalability needs.
• Pandium’s Role
  Justuno explains why they chose Pandium as their integration platform, highlighting its hybrid approach that balances customization with infrastructure support.

Key Takeaways

1. Scalability vs. Control: In-house builds offer flexibility but come with significant developer debt and maintenance challenges. Outsourcing or using platforms like Pandium can mitigate these issues while preserving customization options.
2. Customer Retention: Integrations not only drive new business but also play a critical role in reducing churn by addressing customer pain points effectively.
3. Alignment Across Teams: Successful integration strategies require close collaboration between sales, partnerships, and development teams to ensure alignment on priorities and resources.
4. Future-Proofing Decisions: Companies must consider long-term implications when choosing an integration strategy to avoid costly transitions later.

This podcast provides actionable insights for SaaS leaders grappling with integration decisions and offers a roadmap for scaling integrations without sacrificing control or customization. 

‍

--

This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.

Learn more about Pandium here: https://www.pandium.com/

To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below.

Blog: https://www.pandium.com/blog

Resources on Technology Partnerships, Integrations, and APIs: https://www.pandium.com/ebooks