The Best Embedded iPaaS Solutions in 2025

Over the last 5 years the embedded iPaaS market has exploded. When Pandium was launched in 2019 we were the only company dedicated to building an iPaaS solution that would address the specific needs of B2B SaaS companies that were looking to build integrations with external apps. Now there are about 40 vendors in the space. So how do you choose the right solution for your organization? 

First, it’s useful to understand the different types of integration tools and platforms that are available, and ensure an embedded iPaaS is the right solution for your organization. 

Types of Integration Platforms and Tools

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Let’s take a look at what types of companies benefit from embedded iPaaS platforms. Embedded iPaaS is a good choice for B2B SaaS companies that fit these criteria: 

• They risk losing deals, missing out on co-marketing opportunities or falling behind in an environment where customers expect full-featured product integrations. 
• They are looking to build integrations efficiently, in a scalable way. 
• They’re at a stage where they don’t have the resources, headcount, time or expertise that’s required to build integrations from scratch and do all the required maintenance. 

If your company meets the above criteria and you’re considering which embedded iPaaS solution would be right for you, then the next step is to define what factors are most important to you. Based on our experience working with a variety of SaaS companies, we recommend that you look at the following factors: 

• Integration criteria and business needs
• Pricing and cost 
• Customization and flexibility
• Visibility and debugging 
• Performance, reliability and scalability
• Platform implementation

Read the full buyers guide here: How to Choose the Right Embedded iPaaS

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Now let’s review some of the common players in this space: 

Pandium

Pandium takes a code-first approach to integrations. Pandium strongly believes that code shouldn’t be seen as the enemy, rather a powerful tool that enables you to build flexible, scalable, and affordable product integrations in record time. 

Pandium provides an integration platform that empowers B2B SaaS development teams to build, launch, and manage integrations at scale. It streamlines and simplifies the integration development process, allowing faster deployment and reducing technical debt, thus meeting customer demands effectively.

Unique Features: 

• Connectors that handle connections and authentication to 200+ APIs without predefined actions and endpoints, offering developers full control and flexibility to build custom, scalable integrations.
• Supports integration development in any programming language and  is compatible with existing development tools and workflows, enabling faster launch times.
• Pricing is based on integration instances (called tenants) that are easy to count and budget for, instead of tasks that are less predictable. 
• Code is owned by the customer and can be easily updated by junior engineers. Coding can also be done in any language.  

Pros:

• Streamlined integration platform for B2B SaaS companies
• Simplifies integration development process and reduces technical debt
• Offers pre-built API  connectors with handled authentication
• Compatible with major repositories (GitHub, GitLab, Azure DevOps, Bitbucket)
• Developer friendly - offers CLI, IDK, works with existing dev tools, integrations can use any language
• Provides optional add-ons like embeddable In-App Marketplace and Public Gallery
• Offers professional services through their Integration Team

Cons:

• Pricing starts at $499/month, which may be expensive for smaller companies
• Code-first approach will require junior developer resources, which may not suit companies doing very straightforward integrations.  

Paragon 

Paragon is focused on the B2B SaaS market, in particular startups that need a few integrations and want a low-code/no-code option. 

Paragon supports developers in building customer-facing integrations by providing an SDK, user authentication management, support for bi-directional data sync, automated workflows, and a user-friendly interface for setting up integrations. They emphasize extensibility and ease of integration with various third-party applications, enabling event notifications and CRM sync capabilities.

Unique Features: 

• Paragon offers fully managed integration authentication, handling OAuth tokens, refresh policies, and secure credential storage across all integrations and users.
• The platform provides a low-code visual editor for creating and debugging integrations, coupled with Git synchronization for version control and code review processes.
• Paragon allows for white-labeled, native SDK, or headless implementations, backed by autoscaling infrastructure for optimal performance and higher rate limits.

Pros:

• Has low-cost options that are appealing for smaller companies. 
• Syncs with Git repositories
• Offers both SDK and visual workflow builder
• Provides APIs for various use cases
• Strong focus on monitoring and debugging capabilities
• Scalable workflow engine handling high volumes of tasks

Cons:

• Pricing is custom-based, which may lack transparency
• May have a steeper learning curve for non-technical users
• Limited information on the number of pre-built connectors
• Some users report issues with support and communication for feature updates 

Prismatic 

Prismatic is an embedded iPaaS designed to simplify and accelerate the integration process for B2B SaaS companies. It offers pre-built connectors, customizable workflows, and supports scalability for integrations, providing robust security features and allowing seamless connections with third-party services to enhance user experience and functionality.

Unique Features: 

• Designed specifically for B2B software companies to provide native integrations within their applications.
• Offers both low-code and code-first approaches, allowing teams to choose the most suitable method for their integration needs.
• Provides tools for customer self-service, including a marketplace for integration discovery and configuration.

Pros:

• Designed specifically for B2B SaaS companies
• Offers pre-built connectors and customizable workflows
• Strong focus on scalability and security features
• Provides robust API connections and third-party service integrations

Cons:

• Often requires developers for advanced customizations
• Limitations with custom-code components
• Limitations with execution logs 

Alloy

Alloy Automation focuses on a low-code/no-code approach, enabling faster SaaS integrations and user-facing integrations. It supports over 200 integrations and emphasizes user configurability and ease of use, making it suitable for both engineering and product teams needing custom integration capabilities.

Unique Features

• Unified API offering simplified connectivity
• Focus on ecommerce integrations, with recent expansion to other verticals
• Custom code blocks for adding logic to workflows

Pros:

• Supports over 200 integrations
• Offers low-code/no-code approach for faster development
• Provides standardized API schemas for common integrations
• Offers embedded iPaaS solution (AlloyEmbedded)
• Customer support is responsive 

Cons:

• Users often report product issues and bugs
• Setup can be longer than initial estimates 
• Unintuitive UI and learning curve required for setup
• May have limitations in customization for complex integrations
• Less focus on advanced debugging tools

Let’s also review some of the iPaaS vendors that many B2B organizations also consider when looking for an integration platform that can help speed up their integration development. 

Tray.io 

Tray.io provides powerful automation capabilities designed for integrating various applications, allowing users to create complex workflows with minimal coding and streamline business processes, with both internal and external apps. It offers features for real-time monitoring and the ability to connect with numerous third-party services, facilitating a seamless flow of data across platforms to enhance operational efficiency and productivity.

Unique Features: 

• Offers a vast library of pre-built connectors and the ability to integrate with any API.
• Provides a drag-and-drop interface for creating complex automation workflows without extensive coding.
• Features robust security measures, including SOC 2 Type 2 compliance and end-to-end encryption.

Pros:

• Powerful automation capabilities with customizable workflows
• Strong focus on API management and creation
• Offers comprehensive monitoring and error handling tools
• Supports real-time processing
• Provides detailed job history for debugging

Cons:

• Consumption-based pricing becomes costly at scale
• May have a steeper learning curve for complex integrations
• Some users report difficulties in configuring non-standard connectors
• Contrary to low-code promises, engineering expertise is often required

Workato 

Workato offers seamless integration between various applications, allowing businesses to automate workflows without requiring coding knowledge. Like Tray.io it is a general purpose automation platform that can be used for internal and external integrations and workflow automation. It enhances operational efficiency by automating repetitive tasks and connecting disparate systems, thus improving data flow and accessibility across different platforms.

Unique Features: 

• Incorporates machine learning to suggest automation recipes and optimize workflows.
• Facilitates cooperation between business users and IT teams with its intuitive interface. 
• Offers features like workspaces, role-based access control, and audit logs for large-scale deployments.

Pros:

• User-friendly interface with drag-and-drop workflow builder
• Offers a wide range of pre-built connectors (recipes)
• Strong focus on scalability and performance
• Provides real-time monitoring and analytics
• Supports both cloud and on-premises integrations

Cons:

• Pricing starts at $99/month but can quickly increase for advanced features
• Consumption-based pricing that becomes costly at scale
• Some users report limitations in customization for complex scenarios
• May require significant investment for enterprise-level usage
• Contrary to low-code promises, engineering expertise is often required

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In conclusion, the embedded iPaaS market has experienced significant growth since 2019, with numerous vendors now offering solutions tailored to the needs of B2B SaaS companies. When selecting an embedded iPaaS platform, it's crucial to consider factors such as integration criteria, pricing, customization flexibility, visibility, debugging capabilities, and scalability. The major players in this space, including Pandium, Paragon, Prismatic, and Alloy, each offer unique features and approaches to integration development.

While some platforms like Pandium focus on a code-first approach, others like Paragon and Alloy emphasize low-code/no-code solutions. Additionally, general-purpose iPaaS vendors such as Tray.io and Workato provide powerful automation capabilities that may also be considered by B2B organizations. Ultimately, the choice of platform depends on the specific needs, technical expertise, and resources of each company, with factors such as scalability, pricing models, and integration complexity playing crucial roles in the decision-making process.

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