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Insights on integrations and technology partnerships

Integration Strategy and Design

Smart approaches to crafting integrations that meet business and customer needs.
5 Clear Signs It’s Time to Reevaluate Your SaaS Integration Strategy
Cristina Flaschen, CEO, Pandium

5 Clear Signs It’s Time to Reevaluate Your SaaS Integration Strategy

In this blog, Pandium's CEO and Co-Founder explores five key signs that it’s time to rethink your integration approach—covering challenges like missed revenue opportunities, rising technical debt, and security gaps.
The Hidden Limitations of Low Code and No Code Integration Platforms
Elizabeth Garcia, Product Marketing Manager

The Hidden Limitations of Low Code and No Code Integration Platforms

Explore the hidden drawbacks of low-code and no-code iPaaS solutions, including restricted flexibility and vendor lock-in risks.
Build vs Buy: How to Choose the Right SaaS Integration Strategy
Cristina Flaschen, CEO, Pandium

Build vs Buy: How to Choose the Right SaaS Integration Strategy

The CTO and Director of Partnerships at Justuno, a website marketing automation platform, share their experience with trying different strategies to speed up the development of integrations their customers need.
No-Code vs Code-First Integration Platforms: Which is Right for Your B2B SaaS Business?
Elizabeth Garcia, Product Marketing Manager

No-Code vs Code-First Integration Platforms: Which is Right for Your B2B SaaS Business?

When building integrations for B2B SaaS users, no-code tools, code-first tools, and DIY integrations all have pros and cons. We cover a framework for evaluating each option and making a decision based on the needs of your company and customers.
Go to Market Strategy for SaaS Integrations: Steps Before the Launch
Elizabeth Garcia, Product Marketing Manager

Go to Market Strategy for SaaS Integrations: Steps Before the Launch

Building and launching integrations can feel complicated. But with the right planning process, you can set yourself up from the very beginning. Follow these pre-GTM steps to make sure your integration launch goes smoothly.
Why B2B SaaS Needs Newer Alternatives to Embedded iPaaS Systems
Elizabeth Garcia, Product Marketing Manager

Why B2B SaaS Needs Newer Alternatives to Embedded iPaaS Systems

Embedded iPaaS (Integration Platform as a Service) systems emerged in order to addressed B2B integration challenges. We discuss a new alternative in the Embedded iPaaS market that addresses the persistent pain points and dynamic integration needs of B2B SaaS businesses.
What is an Embedded iPaaS and How to Evaluate one
Elizabeth Garcia, Product Marketing Manager

What is an Embedded iPaaS and How to Evaluate one

Discover Embedded iPaaS: Integration platforms embedded in B2B SaaS products. Learn how it differs from traditional iPaaS in this comprehensive guide.
Product Leaders Discuss Market and Customer Research for APIs and API Integration
Elizabeth Garcia, Product Marketing Manager

Product Leaders Discuss Market and Customer Research for APIs and API Integration

Leaders from Xero, Egnyte, LaunchDarkly, and LivePerson share insights including best processes for deciding on new integrations, figuring out use cases, and defining metrics to convince stakeholders of the business value of integrations and APIs.
Product Leader Shares Their User-Centric Approach to Building Integrations
Elizabeth Garcia, Product Marketing Manager

Product Leader Shares Their User-Centric Approach to Building Integrations

Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, shares processes she has used to implement this approach in her day-to-day, and provides tactical advice for collecting qualitative & quantitative user data.

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