Integration Strategy and Design
Smart approaches to crafting integrations that meet business and customer needs.
Cristina Flaschen, CEO, Pandium
5 Clear Signs It’s Time to Reevaluate Your SaaS Integration Strategy
In this blog, Pandium's CEO and Co-Founder explores five key signs that it’s time to rethink your integration approach—covering challenges like missed revenue opportunities, rising technical debt, and security gaps.
Elizabeth Garcia, Product Marketing Manager
The Hidden Limitations of Low Code and No Code Integration Platforms
Explore the hidden drawbacks of low-code and no-code iPaaS solutions, including restricted flexibility and vendor lock-in risks.
Cristina Flaschen, CEO, Pandium
Build vs Buy: How to Choose the Right SaaS Integration Strategy
The CTO and Director of Partnerships at Justuno, a website marketing automation platform, share their experience with trying different strategies to speed up the development of integrations their customers need.
Elizabeth Garcia, Product Marketing Manager
No-Code vs Code-First Integration Platforms: Which is Right for Your B2B SaaS Business?
When building integrations for B2B SaaS users, no-code tools, code-first tools, and DIY integrations all have pros and cons. We cover a framework for evaluating each option and making a decision based on the needs of your company and customers.
Elizabeth Garcia, Product Marketing Manager
Go to Market Strategy for SaaS Integrations: Steps Before the Launch
Building and launching integrations can feel complicated. But with the right planning process, you can set yourself up from the very beginning. Follow these pre-GTM steps to make sure your integration launch goes smoothly.
Elizabeth Garcia, Product Marketing Manager
Why B2B SaaS Needs Newer Alternatives to Embedded iPaaS Systems
Embedded iPaaS (Integration Platform as a Service) systems emerged in order to addressed B2B integration challenges. We discuss a new alternative in the Embedded iPaaS market that addresses the persistent pain points and dynamic integration needs of B2B SaaS businesses.
Elizabeth Garcia, Product Marketing Manager
What is an Embedded iPaaS and How to Evaluate one
Discover Embedded iPaaS: Integration platforms embedded in B2B SaaS products. Learn how it differs from traditional iPaaS in this comprehensive guide.
Elizabeth Garcia, Product Marketing Manager
Product Leaders Discuss Market and Customer Research for APIs and API Integration
Leaders from Xero, Egnyte, LaunchDarkly, and LivePerson share insights including best processes for deciding on new integrations, figuring out use cases, and defining metrics to convince stakeholders of the business value of integrations and APIs.
Elizabeth Garcia, Product Marketing Manager
Product Leader Shares Their User-Centric Approach to Building Integrations
Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, shares processes she has used to implement this approach in her day-to-day, and provides tactical advice for collecting qualitative & quantitative user data.
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