Strategies for Prioritizing Tech Partners and Refining the Tech Partner Experience

Krishanth Thangarajah is the Senior Director &  Head of EMEA and LATAM Partnerships at Yellow.ai working with Channel and Tech Partners.

Before Yellow.ai, he spent 3 years at Freshworks where his team vetted use cases and added 600 integrations in his first year there. Eventually becoming the Head of Partnerships, he worked with this team to decide what partners to prioritize and how they could add value to their long-tail of partners.

In this interview, Krishanth shares advice on:  

• How product and partnership teams can invest in scoping use cases.
• Measuring tech partnership's impact on retention and upsells.
• Setting up the partner experience for strategic and long-tail partners.
• How smaller companies can get larger companies to invest in partnerships.

You can also read the transcript here:  https://www.pandium.com/blogs/strategies-for-prioritizing-technology-partners-and-refining-the-partner-experience

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This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.

Learn more about Pandium here: https://www.pandium.com/

To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below.

Blog: https://www.pandium.com/blog

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