Content Marketing for B2B SaaS & Technology Partnerships

Rish (Rishabh) Bhandari is the Founder and CEO of Content Beta,  a content studio for B2B SaaS companies.  

In this episode Rish shares:

• Why B2B SaaS companies should be investing in video marketing in particular.
• How SaaS companies can ensure that their content and video marketing not only educates potential customers, but translates into more conversions, sales, and higher product adoption.
• Types of content and video marketing for technology partnerships, whether you're marketing your ecosystem platform or your relationship with other platforms.
• Where B2B SaaS companies can start with their content and video marketing strategy.

Read the transcript here: https://www.pandium.com/blogs/content-marketing-for-b2b-saas-technology-partnerships-gaps-and-best-practices

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This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.

Learn more about Pandium here: https://www.pandium.com/

To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below.

Blog: https://www.pandium.com/blog

Resources on Technology Partnerships, Integrations, and APIs: https://www.pandium.com/ebooks