Advice for Building and Managing a Technology Partner Program
Chris Lavoie leads Gorgias' technology partner program as their Technology Partnerships Lead. About 2 years ago he was their only Technology Partnerships Manager. Since then, Gorgias' technology partner program has grown to a team of 6, become a million-dollar ARR channel, and launched an app marketplace with 75+ integrations.
In this interview, he shares advice for growing a partnerships team, what he looks for when hiring tech partner managers, advice for the interview process, metrics and tools for measuring the success of tech partnerships, and how he decides and audits his investment in new and existing partners.
Gorgias is an end-customer engagement help desk SaaS platform for direct-to-consumer brands to power their customer communications both pre- and post-purchase.
Learn more at: https://www.gorgias.com/
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This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.
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