As a product manager, your biggest goal is to see your metrics tick up month after month.
But sometimes, that means making hard decisions. With limited resources, it’s a constant battle of priorities. Some things just have to be put on the back burner.
Native integrations often get axed because they take precious developer resources and cost a lot of money. Instead, a company may turn to a third-party integration platform that promises to connect apps in a few clicks.
But this is a mistake. Yes, integrations are crucial to the growth of your app. But if you’re going to add them, developing them natively will pay off in the long run.
Keep reading to discover 3 reasons why native integrations are the better choice.
Nowadays, integrations are a must for any B2B SaaS app that wants to grow. Each customer has an ultra-specific use case, and developing features to fit every single one of them would be impossible.
Instead, it’s best to connect to other apps that already have those functions. Then, your customers can connect apps together to create the perfect workflow for their needs.
When your app has built-in integration options with other leading apps, you’ll see a number of benefits. First, you become more valuable in your customers’ eyes. Then, once you’re part of their operational flow, they’re more likely to stay for the long term.
So why are native integrations important for this? They allow you to connect fully to another tool and cover every single edge case your users want. Plus, they work smoothly, even when thousands of users deploy the integration at the same time. That’s just not possible with a third-party integration platform.
At their core, native integrations give your users more data to work with. When you code a custom integration into your app, you can give users more choices for how to import, view, and use their data.
And when customers have all of their data in one place, updating in real time, they can make better decisions. Again, this makes your app more valuable than it was on its own.
But integrations can also give you more data in the form of integration install and usage.
With a platform like Pandium, you can easily access that data to show decision-makers and developers how integrations are performing. By seeing what integrations users are using and requesting, you can decide what features to develop and how to move forward with your road map.
But wait, aren’t native integrations expensive? Yes, they cost more upfront than a third-party integration platform. But long term, third-party integrations will cost you more for a few reasons.
First, third-party integrations aren’t built to meet the needs of your entire customer base.
So when a certain customer needs a special case, and you can’t find it in the platform’s pre-built set of options, you’ll either need to add on a special piece of code or wait for the platform to help you.
And when your integration is deployed to thousands of users at the same time, it’s prone to lagging or even breaking down (after all, it’s bloated with third-party code). That will cost you more over time in lost revenue, churn, and maintenance time.
Second, as you grow, you’ll want to replace your third-party integrations with more robust native ones, and you’ll pay for the cost of development anyway.
Why not build your integrations right the first time so you can start reaping the benefits now?
And with a code-first integration platform like Pandium, you can save an average of six figures per integration.
Pandium isn’t a pre-built, drag-and-drop integration builder.
Instead, we provide you with boilerplate code, helpful tools, and an experienced developer team so you can develop 100% custom integrations that work with your existing code.
Our templates, tools, and processes dramatically reduce development time, as MarTech SaaS Justuno has experienced. They were able to migrate 40 third-party integrations to native integrations in just 30 days and now develop new integrations every single week.
We can make it easy enough for junior developers to make integrations, allowing your more experienced team members to focus on core features. And we save businesses an average of six figures per integration.
Creating native integrations doesn’t have to be costly. But developing them now, and in the right way, will pay off for your B2B SaaS.
Join more than 6,000 businesses using Pandium powered integrations everyday. Sign up for a free demo to learn more.
