Product Management for Integrations
Practical guidance for managing integration priorities, roadmaps, and outcomes.
Elizabeth Garcia, Product Marketing Manager
Native vs Third Party Integrations for B2B SaaS Customers: Examining the Benefits and Drawbacks
Discover the benefits of native and third-party integrations for B2B SaaS. Learn how they add value to a B2B SaaS business and what to consider when implementing them.
Cristina Flaschen, CEO, Pandium
Rethinking SaaS Product Management: Product-First vs. Ecosystem-First Mindset
To meet customer demands and maximize partnerships, product teams need an ecosystem-first approach. This blog explores how ecosystem roadmaps differ from traditional ones and offers tips for implementation.
Elizabeth Garcia, Product Marketing Manager
How to Write an Integration Specification Document [Template Included]
A clear integration specification document aligns teams, ensures smooth data flow, and delivers successful integrations. This blog breaks down what to include to keep your project on track.
Cristina Flaschen, CEO, Pandium
Build vs Buy: How to Choose the Right SaaS Integration Strategy
The CTO and Director of Partnerships at Justuno, a website marketing automation platform, share their experience with trying different strategies to speed up the development of integrations their customers need.
Cristina Flaschen
6 Clear Signs That It’s Time to Build Integrations
Wondering if it’s the right time to build integrations? Here are 6 signs to look out for when making that decision.
Cristina Flaschen
Why Product Managers Should Prioritize Native Integrations
Native integrations are the best choice for your B2B SaaS app for three key reasons. Find out how the right integrations reduce churn, increase revenue, and save money in the long run.
Lindsay Sayre, Director of Marketing
API vs Integration: How to Connect Apps & Data Together
If you’re trying to connect two apps together to share data between them, you’ll probably use both APIs and integrations. But how do these work, and how do they differ? We’ll answer those questions inside.
Lindsay Sayre, Director of Marketing
5 Ways Product Integrations Help You Win, Retain & Upsell More Customers
Product integrations are a key driver of customer acquisition, retention, and revenue. Read more to discover why this is and how you can maximize the benefits for your SaaS app.
Elizabeth Garcia, Product Marketing Manager
Go to Market Strategy for SaaS Integrations: Steps Before the Launch
Building and launching integrations can feel complicated. But with the right planning process, you can set yourself up from the very beginning. Follow these pre-GTM steps to make sure your integration launch goes smoothly.
Elizabeth Garcia, Product Marketing Manager
What are SaaS Integration Partnerships? All Your FAQs Answered
Learn all you need to know about technology integration partners: When to engage, how to start, valuable resources, and frameworks for a strategic approach.
Elizabeth Garcia, Product Marketing Manager
Productizing Integrations: How to Treat Building API Integrations Like a Product Management Effort
Learn to treat native integrations built for B2B SaaS like its own product to maximize value, streamline processes & scale. Enhance your integration strategy now.
Elizabeth Garcia
Prioritization for Scaling Technology Partnerships: Interview with Itai Bengal
Yotpo's Director of Product BD and Technology Partnerships, leading eCommerce marketing solutions for customer reviews, SMS, visual marketing, and loyalty.
Elizabeth Garcia
Justifications for Investing in Technology Partnerships - From Product Leaders
Learn from leaders at Duda, Procore, LeafLink, and Digital Bridge Partners about prioritizing technology partnerships and supporting product organizations.
Elizabeth Garcia, Product Marketing Manager
Product Leaders Discuss Market and Customer Research for APIs and API Integration
Leaders from Xero, Egnyte, LaunchDarkly, and LivePerson share insights including best processes for deciding on new integrations, figuring out use cases, and defining metrics to convince stakeholders of the business value of integrations and APIs.
Elizabeth Garcia, Product Marketing Manager
Interview: Building SaaS Integrations for Customer Retention vs Acquisition
Head of Technology Partnerships at Sendoso shares the importance of product thinking when building integrations for partnerships.
Elizabeth Garcia
The Benefits of App Marketplaces: With Stripe, Wix, Aircall & LeagueApps
Experts well-versed in marketplaces, partnerships, and alliances at Stripe, Wix, Aircall, and LeagueApps discuss the benefits of building and launching an app marketplace.
Elizabeth Garcia, Product Marketing Manager
Why You Need Integration User Stories
Customers are demanding more integrations out-of-the-box in every vertical of SaaS. User stories can help ensure integrations add real value to the customer. Learn what they are and how to write them for product integrations.
Elizabeth Garcia, Product Marketing Manager
Product Leader Shares Their User-Centric Approach to Building Integrations
Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, shares processes she has used to implement this approach in her day-to-day, and provides tactical advice for collecting qualitative & quantitative user data.
eBooks
More on partnerships, integrations, and APIs.
Revenue calculator
See how much integrations can generate.