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Insights on integrations and technology partnerships

Product Management for Integrations

Practical guidance for managing integration priorities, roadmaps, and outcomes.
Native vs Third Party Integrations for B2B SaaS Customers: Examining the Benefits and Drawbacks
Elizabeth Garcia, Product Marketing Manager

Native vs Third Party Integrations for B2B SaaS Customers: Examining the Benefits and Drawbacks

Discover the benefits of native and third-party integrations for B2B SaaS. Learn how they add value to a B2B SaaS business and what to consider when implementing them.
Rethinking SaaS Product Management: Product-First vs. Ecosystem-First Mindset
Cristina Flaschen, CEO, Pandium

Rethinking SaaS Product Management: Product-First vs. Ecosystem-First Mindset

To meet customer demands and maximize partnerships, product teams need an ecosystem-first approach. This blog explores how ecosystem roadmaps differ from traditional ones and offers tips for implementation.
How to Write an Integration Specification Document [Template Included]
Elizabeth Garcia, Product Marketing Manager

How to Write an Integration Specification Document [Template Included]

A clear integration specification document aligns teams, ensures smooth data flow, and delivers successful integrations. This blog breaks down what to include to keep your project on track.
Build vs Buy: How to Choose the Right SaaS Integration Strategy
Cristina Flaschen, CEO, Pandium

Build vs Buy: How to Choose the Right SaaS Integration Strategy

The CTO and Director of Partnerships at Justuno, a website marketing automation platform, share their experience with trying different strategies to speed up the development of integrations their customers need.
6 Clear Signs That It’s Time to Build Integrations
Cristina Flaschen

6 Clear Signs That It’s Time to Build Integrations

Wondering if it’s the right time to build integrations? Here are 6 signs to look out for when making that decision.
Why Product Managers Should Prioritize Native Integrations
Cristina Flaschen

Why Product Managers Should Prioritize Native Integrations

Native integrations are the best choice for your B2B SaaS app for three key reasons. Find out how the right integrations reduce churn, increase revenue, and save money in the long run.
API vs Integration: How to Connect Apps & Data Together
Lindsay Sayre, Director of Marketing

API vs Integration: How to Connect Apps & Data Together

If you’re trying to connect two apps together to share data between them, you’ll probably use both APIs and integrations. But how do these work, and how do they differ? We’ll answer those questions inside.
5 Ways Product Integrations Help You Win, Retain & Upsell More Customers
Lindsay Sayre, Director of Marketing

5 Ways Product Integrations Help You Win, Retain & Upsell More Customers

Product integrations are a key driver of customer acquisition, retention, and revenue. Read more to discover why this is and how you can maximize the benefits for your SaaS app.
Go to Market Strategy for SaaS Integrations: Steps Before the Launch
Elizabeth Garcia, Product Marketing Manager

Go to Market Strategy for SaaS Integrations: Steps Before the Launch

Building and launching integrations can feel complicated. But with the right planning process, you can set yourself up from the very beginning. Follow these pre-GTM steps to make sure your integration launch goes smoothly.
What are SaaS Integration Partnerships? All Your FAQs Answered
Elizabeth Garcia, Product Marketing Manager

What are SaaS Integration Partnerships? All Your FAQs Answered

Learn all you need to know about technology integration partners: When to engage, how to start, valuable resources, and frameworks for a strategic approach.
Productizing Integrations: How to Treat Building API Integrations Like a Product Management Effort
Elizabeth Garcia, Product Marketing Manager

Productizing Integrations: How to Treat Building API Integrations Like a Product Management Effort

Learn to treat native integrations built for B2B SaaS like its own product to maximize value, streamline processes & scale. Enhance your integration strategy now.
Prioritization for Scaling Technology Partnerships: Interview with Itai Bengal
Elizabeth Garcia

Prioritization for Scaling Technology Partnerships: Interview with Itai Bengal

Yotpo's Director of Product BD and Technology Partnerships, leading eCommerce marketing solutions for customer reviews, SMS, visual marketing, and loyalty.
Justifications for Investing in Technology Partnerships - From Product Leaders
Elizabeth Garcia

Justifications for Investing in Technology Partnerships - From Product Leaders

Learn from leaders at Duda, Procore, LeafLink, and Digital Bridge Partners about prioritizing technology partnerships and supporting product organizations.
Product Leaders Discuss Market and Customer Research for APIs and API Integration
Elizabeth Garcia, Product Marketing Manager

Product Leaders Discuss Market and Customer Research for APIs and API Integration

Leaders from Xero, Egnyte, LaunchDarkly, and LivePerson share insights including best processes for deciding on new integrations, figuring out use cases, and defining metrics to convince stakeholders of the business value of integrations and APIs.
Interview: Building SaaS Integrations for Customer Retention vs Acquisition
Elizabeth Garcia, Product Marketing Manager

Interview: Building SaaS Integrations for Customer Retention vs Acquisition

Head of Technology Partnerships at Sendoso shares the importance of product thinking when building integrations for partnerships.
The Benefits of App Marketplaces: With Stripe, Wix, Aircall & LeagueApps
Elizabeth Garcia

The Benefits of App Marketplaces: With Stripe, Wix, Aircall & LeagueApps

Experts well-versed in marketplaces, partnerships, and alliances at Stripe, Wix, Aircall, and LeagueApps discuss the benefits of building and launching an app marketplace.
Why You Need Integration User Stories
Elizabeth Garcia, Product Marketing Manager

Why You Need Integration User Stories

Customers are demanding more integrations out-of-the-box in every vertical of SaaS. User stories can help ensure integrations add real value to the customer. Learn what they are and how to write them for product integrations.
Product Leader Shares Their User-Centric Approach to Building Integrations
Elizabeth Garcia, Product Marketing Manager

Product Leader Shares Their User-Centric Approach to Building Integrations

Priya Sukumar, the Director of Product Management at RingCentral, defines a user-centric approach to building integrations, shares processes she has used to implement this approach in her day-to-day, and provides tactical advice for collecting qualitative & quantitative user data.

eBooks

More on partnerships, integrations, and APIs.

Revenue calculator

See how much integrations can generate.