Episode
10

Leveraging Partner Data & Tracking Partner Influence on Sales

Kalen Kimm is currently launching the partnerships program as the Strategic Partnerships Director at Jebbit, the leading software to capture zero-party data.
Leveraging Partner Data & Tracking Partner Influence on Sales
Kalen Kimm is currently launching the partnerships program as the Strategic Partnerships Director at Jebbit, the leading software to capture zero-party data.
0:00

Kalen Kimm is currently launching the partnerships program as the Strategic Partnerships Director at Jebbit,  the leading software to capture zero-party data. Kalen has worked in SaaS partnerships and sales for the past 10 years, and shares his thoughts on:

  • Why sales teams should be leveraging second-party/partner data
  • Best practices and pitfalls for enabling sales teams to leverage partner data
  • Processes, systems, and technologies he has used in the past to help with tracking partner influence and attribution within the sales pipeline
  • Advice for quantifying the value of partner influence within a burgeoning partner program

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