App Marketplaces and Managing the Long-Tail Partner Experience

Ian Cugniere is the Program Manager for the App Marketplace at Aircall, a cloud-based call center and phone system that integrates seamlessly with popular productivity and helpdesk tools.

In this interview, Ian talks about his transition into technology partnerships and shares:  

• Features of app marketplaces that are attractive to customers and partners.
• How app marketplaces and other processes can aid in identifying deals that are sourced or influenced through partnerships.
• Ways to provide a good partner experience at scale for longtail partners and partner developers who are building integrations.
• The importance of having flexibility with partner program tiers.

Read the transcript here: https://www.pandium.com/blogs/app-marketplace-benefits-and-managing-the-long-tail-partner-experience

--

This podcast is hosted by Pandium, the only embedded integration platform that facilitates faster code-first development of integrations, allowing B2B SaaS companies to launch integrations at scale without sacrificing customization and control.

Learn more about Pandium here: https://www.pandium.com/

To access more resources and content on technology partnerships, integrations, and APIs, check out our blog and resources page below.

Blog: https://www.pandium.com/blog

Resources on Technology Partnerships, Integrations, and APIs: https://www.pandium.com/ebooks