Episode
8

App Marketplaces and Managing the Long-Tail Partner Experience

Ian Cugniere is the Program Manager for the App Marketplace at Aircall, a cloud-based call center and phone system that integrates seamlessly with popular productivity and helpdesk tools.
App Marketplaces and Managing the Long-Tail Partner Experience
Ian Cugniere is the Program Manager for the App Marketplace at Aircall, a cloud-based call center and phone system that integrates seamlessly with popular productivity and helpdesk tools.
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Ian Cugniere is the Program Manager for the App Marketplace at Aircall, a cloud-based call center and phone system that integrates seamlessly with popular productivity and helpdesk tools.

In this interview, Ian talks about his transition into technology partnerships and shares:  

  • Features of app marketplaces that are attractive to customers and partners.
  • How app marketplaces and other processes can aid in identifying deals that are sourced or influenced through partnerships.
  • Ways to provide a good partner experience at scale for longtail partners and partner developers who are building integrations.
  • The importance of having flexibility with partner program tiers.

Read the transcript here: https://www.pandium.com/blogs/app-marketplace-benefits-and-managing-the-long-tail-partner-experience

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