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How to Prioritize Product Integrations: A Practical, End‑to‑End Playbook for B2B SaaS
Winning with integrations requires a data-driven intake process, a ruthless strategic filter, realistic resourcing and TCO planning, a clear decision cadence across stakeholders, and a measurement loop that ties adoption to revenue and retention. Use the framework below as an operating system and download our prioritization template to get started.

Why Your SaaS Company Should Invest in Integrations in 2026
The business case for integrations has reached an inflection point. Companies that invest in robust integration capabilities now will capture higher new sales, premium pricing, reduced churn, and competitive advantages that define market winners in 2026. The data is unequivocal. Integrations directly drive revenue growth while preventing costly customer churn.