Ecosystem marketing is the next big growth driver for B2B SaaS; however, managing technology partnerships, aligning marketing strategy, educating prospects, and analyzing user behavior across multiple channels can lead to fragmented workflows, particularly when scaling.
The Pandium Gallery is a tool for marketing and partnership teams to highlight their ecosystem of native solutions, apps, ISVs, partners and more. Populate the Gallery yourself, or invite partners to submit content for your approval in a white-labeled, public-facing marketplace.
With more customization options, SEO optimization, and lead generation features, launch your Gallery in hours and have full control of the end-to-end experience.
The Gallery combines a comprehensive app marketplace along with workflows to streamline partner management, lead generation, and partner co-marketing – all within one unified platform.
As a Pandium admin, the first step to creating your gallery is to set up the basic theming and content in the admin dashboard. This is found by navigating to the Marketplace resource on the left sidebar.
Here, if you don’t already have these settings configured from Pandium’s in-app marketplace, you’ll set basic theming information like colors, font settings, and marketplace tile design. You can also choose to have specific components visible in your marketplaces such as a search bar, app categories, and more.
Following the Theme tab, there is the Content tab, where you’ll configure exact text, links, and other copy to fine-tune your content.
The Categories, Flags, and Tags tabs allow you to set up custom values for these items, that are then searchable and filterable within your marketplace. Categories can be used to better organize apps in the gallery based on customer’s needs, and flags can help better inform customers on the type of solutions your product provides. To learn more about these, check out our docs here.
On the Gallery tab, you’ll configure options that are only applicable to the Gallery Marketplace, rather than the in-app marketplace.
The first group of options is where you’ll set the tab text display, as well as mobile-specific settings. This refers to the categories shifting appearance in mobile view, and will allow you to customize specific colors of these buttons when visible.
This is followed by the option to display hero banners within your Gallery, enabling further customization. Simply toggle the option to display hero banner/hero footer, and you'll see several fields appear. One is for pasting in direct HTML for your banner, and to upload assets for both a banner background and additional image. Following the HTML field, there will be a CSS field where you can paste and modify CSS to dictate how these items display within the Gallery.
Next up, there is the ability to input HTML and CSS for custom top and bottom bars for your Gallery site. You’ll see HTML and CSS fields underneath the CUSTOM HTML header for this information. White-labeled navigation bars and footers are an ideal candidate for this area, and offer an additional way to seamlessly integrate the Gallery Marketplace into your current site.
At the end of the Gallery setting tab, you’ll see the option for embedding custom HubSpot forms. To use this, you’ll need to generate an embed script, complete with Form ID and Portal ID within HubSpot. Then, you can paste the information here, and use the provided CSS field to again customize how this looks on a given marketplace tile page.
This information can be set up to sequence incoming leads into HubSpot, giving teams an option to track interest on existing, and potential future integrations that you exhibit in the Gallery.
Once you have everything setup, we’ll work with you to ensure there’s a proper CNAME attached to the Gallery Marketplace, and launch your new marketplace experience.
Co-marketing with partners via your marketplace is made even easier with Pandium’s Partner Portal. You can invite partners to your Partner Portal where they can submit integrations and information about their solutions. Apps and corresponding marketing materials are submitted to you for approval before publishing. You can learn more about creating an integration with Pandium in our docs here, or in the video here.
You and partners can input basic app info, and set up content for marketplace tiles. Apps can be displayed in the marketplace whether they are native solutions, custom-built by Pandium, or hosted by third-party partners.
Once approved, this can be shown on the Gallery Marketplace as any other app, allowing for lead collection and insights, depending upon your Gallery configuration.
Note: A partner doesn't have to be another SaaS company, it could be anyone who you have building integrations or any company you want to highlight in your marketplace.
Any apps published or unpublished to the Gallery will automatically update SEO for your site, ensuring that prospects get the right results, every time.
To learn more about how Pandium helps with managing your technology partnership program and marketing your entire app ecosystem, check out our docs or request a demo.
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