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Tag: Tech Partnership Program
 
Post Image The R&D and Go-to-Market Flywheel: An Interview with Catherine Brodigan of Intercom

Intercom has experienced incredible growth in the last five years, and they now have over 250 apps in their integration marketplace. Catherine Brodigan heads the EMEA partnerships team at Intercom. Catherine shared the benefits of a data-driven approach to partnerships, how to best implement feedback loops with other internal departments, her approach to partnership KPIs […]

 
Post Image Quiz: Should You Build or Buy Your Integration Infrastructure?

Technology partnerships must provide an integration UX that customers and partners love. Poorly designed infrastructure results in dissatisfied customers and partners, and weak visibility into leads and results. Integration infrastructure - a marketplace and admin dashboard setup that is capable of seamlessly onboarding and managing dozens of partners and hundreds of end users - ensures […]

 
Post Image Quiz: Does Your Tech Partner Program Need Integration Infrastructure?

To be successful, technology partnerships must provide an integration UX that customers love. Bad integrations result in dissatisfied customers. In addition, driving significant revenue from tech partnerships requires a seamless partner UX and the ability to capture leads and analytics. Integration infrastructure ensures this can happen at scale. It entails an in-app marketplace, an admin […]

 
Post Image How to Scale a Tech Partnership Program: An Interview with Jaimie Fucillo, VP of Partnerships at Mindbody

Mindbody is the largest booking and management software for studios and spas. As a result of its central role in the lives of tens of thousands of customers, it has attracted hundreds of technology partners. Jaimie Fucillo is Mindbody's VP of Partnerships and she oversees platform strategy and runs their technology partnerships program. Jaimie shared […]

 
Post Image Marketing Integrations and Tech Partnerships: Everything You Need to Know

As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

 
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