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Insights on the Tech Ecosystem

Tag: ROI
 
Post Image The R&D and Go-to-Market Flywheel: An Interview with Catherine Brodigan of Intercom

Intercom has experienced incredible growth in the last five years, and they now have over 250 apps in their integration marketplace. Catherine Brodigan heads the EMEA partnerships team at Intercom. Catherine shared the benefits of a data-driven approach to partnerships, how to best implement feedback loops with other internal departments, her approach to partnership KPIs […]

 
Post Image Setting Up the Right Processes: An Interview with Chris Formosa of FullStory

Chris Formosa leads technology partnerships at FullStory, a digital experience platform. In the marketing technology space where there are thousands of products, integrations are key to success, and FullStory has a robust integration marketplace. Chris shared how to set up communications across departments, and establish and track performance metrics to ensure a technology partnership program […]

 
Post Image Quality Over Quantity in Partnerships: An Interview with James Booker

James Booker has led partnership teams at BigCommerce, Volusion, and Olark. We spoke to him about the biggest challenges in running a partnership program, e-commerce trends, and why quality is more important than quantity. How did you first get into partnerships? I originally started in e-commerce as a sales rep doing inbound and outbound sales. […]

 
Post Image E-commerce Partnerships: An Interview with Casey Armstrong, CMO of ShipBob

Casey Armstrong is the CMO of ShipBob, and he previously led marketing and operations for BigCommerce. We talked to him about trends in e-commerce, the growing importance of tech partnerships, and his strategic advice for other partnership teams. Are there trends you are seeing in e-commerce partnerships? There are two things that I would highlight. […]

 
Post Image How to Run a Tech Partnership Program: An Interview with Jeff Reekers, CMO at Aircall

Aircall is one of the most used phone systems for businesses all around the world. They have an in-app marketplace with over 50 integrations, as well as listings in the marketplaces of their larger partners, like Salesforce and Hubspot.  We talked to Jeff Reekers, the CMO at Aircall, and he shared his advice on how […]

 
 

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