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Insights on the Tech Ecosystem

Tag: platform
 
Post Image How to Scale a Tech Partnership Program: An Interview with Jaimie Fucillo, VP of Partnerships at Mindbody

Mindbody is the largest booking and management software for studios and spas. As a result of its central role in the lives of tens of thousands of customers, it has attracted hundreds of technology partners. Jaimie Fucillo is Mindbody's VP of Partnerships and she oversees platform strategy and runs their technology partnerships program. Jaimie shared […]

 
Post Image Platform Strategy at ActiveCampaign: An Interview with Shay Howe

ActiveCampaign combines marketing, marketing automation, and CRM capabilities in one software. In order to provide customers with an even more seamless workflow, ActiveCampaign offers over 290 integrations. Shay Howe, the VP of Platform Strategy at ActiveCampaign, shared his insights on how to grow a successful tech ecosystem and technology partnership program. What is your professional […]

 
Post Image E-commerce Partnerships: A Conversation with Leaders from PayPal, SAP, Omnisend, and Crossbeam

We hosted a roundtable discussion to discuss everything e-commerce partnerships: the state of the market, KPIs, barriers to entry, emerging areas of growth, and best practices around finding and optimizing partnerships. This is the transcript of the conversation. You can also download the video here. Introductions Cristina Flaschen: I’m the CEO of Pandium. We’re excited […]

 
Post Image PM's Guide to Making Tech Partnerships Work: An Interview with Clement Kao

Product managers play a key role in making sure tech partnerships come to life. They often manage and oversee the process of building external APIs and product integrations.  Clement Kao is the co-founder of Product Manager HQ, a community dedicated to providing career advice for both aspiring and experienced product managers. He’s also a product […]

 
Post Image Tech Partnerships Need the Right Tech: An Interview With Heidi Williams

Heidi Williams co-founded tEQuitable, was the VP of Platform Engineering at Box, and managed strategic partnerships at Adobe. She shared her insights on building product integrations, the importance of in-app marketplaces, and best practices around APIs and the technical infrastructure that enables tech partnerships to be successful.  What was your experience working with APIs and […]

 
 

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