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Tag: partner program
 
Post Image The Evolution of Partnerships: An Interview with Scott Pollack, CEO of Firneo

Scott Pollack has led partnership teams at companies like American Express and WeWork. More recently, he co-founded and runs Firneo, an invite-only community for partnership leaders to network and learn. Scott shared why he felt like a professional ugly duckling working in business development, his advice for startups, why organizations should frame partnerships as creating […]

 
Post Image 6 Different Ways To Offer Integrations To Your SaaS Product

Once a SaaS company establishes the core functionality of their product and has some market traction, they will usually start to think about providing their customers with product integrations.  There are many business benefits to offering integrations to your product, from generating leads, reducing customer churn, and increasing upsells and customer loyalty. But like most […]

 
Post Image How to Measure ROI on Tech Partnerships

With the number of SaaS companies skyrocketing, the number of SaaS partnerships have also skyrocketed. Between 50 and 70 percent of SaaS companies are currently earning revenue from partnerships.  With the increased importance of strategic partnerships, it has become more important to accurately track the ROI on these arrangements. With channel partnerships, companies can track […]

 
 

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