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Insights on the Tech Ecosystem

Tag: martech
 
Post Image Setting Up the Right Processes: An Interview with Chris Formosa of FullStory

Chris Formosa leads technology partnerships at FullStory, a digital experience platform. In the marketing technology space where there are thousands of products, integrations are key to success, and FullStory has a robust integration marketplace. Chris shared how to set up communications across departments, and establish and track performance metrics to ensure a technology partnership program […]

 
Post Image A CTO's Take on Building Product Integrations: An Interview with Prasanna Venkatesan

Marketing and sales software require a number of product integrations to be useful to their customers. Prasanna Venkatesan is the Founder and CTO of Insent, a conversational platform that helps businesses identify and engage their prospects. Early on its development, Insent integrated with all the major marketing platforms. Prasanna shared Insent's approach to integrations, and […]

 
 

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