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Tag: integrations
 
Post Image Infographic: UX for SaaS Product Integrations

When it comes to product integrations, not all are created equally. In order to be competitive and drive results, you have to ensure your customers have a good user experience. Too many companies expect their customers to engage in a time-consuming and expensive process to install and manage their integrations. This infographic lays out the […]

 
Post Image Quiz: Should You Build or Buy Your Integration Infrastructure?

Technology partnerships must provide an integration UX that customers and partners love. Poorly designed infrastructure results in dissatisfied customers and partners, and weak visibility into leads and results. Integration infrastructure - a marketplace and admin dashboard setup that is capable of seamlessly onboarding and managing dozens of partners and hundreds of end users - ensures […]

 
Post Image Marketing Integrations and Tech Partnerships: Everything You Need to Know

As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

 
Post Image API Design and Data Compliance: An Interview with Healthie CTO and Co-founder Cavan Klinsky

Cavan Klinsky is the CTO and co-founder of Healthie, an all-in-one platform for health and wellness professionals to run their businesses. Cavan shared his recommendations for API design, the advantages of GraphQL, and his experiences with enforcing compliance as a company operating in a regulated field like tele-health.   Do you have an external API? […]

 
Post Image A CTO's Take on Building Product Integrations: An Interview with Prasanna Venkatesan

Marketing and sales software require a number of product integrations to be useful to their customers. Prasanna Venkatesan is the Founder and CTO of Insent, a conversational platform that helps businesses identify and engage their prospects. Early on its development, Insent integrated with all the major marketing platforms. Prasanna shared Insent's approach to integrations, and […]

 
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