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Tag: Developer
 
Post Image How to Make the Most of Joining Cloud Marketplaces: An Interview with Don Seiler

Don Seiler worked in enterprise sales and partnerships at Microsoft. Subsequently, he oversaw strategic partnerships for a networking automation startup and formed their tech partnership with Microsoft from the ground up. Don shared his experience and advice for those thinking about partnering with a large cloud provider. Having been on both sides of the relationship, […]

 
Post Image Marketing Integrations and Tech Partnerships: Everything You Need to Know

As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

 
Post Image A CTO's Take on Building Product Integrations: An Interview with Prasanna Venkatesan

Marketing and sales software require a number of product integrations to be useful to their customers. Prasanna Venkatesan is the Founder and CTO of Insent, a conversational platform that helps businesses identify and engage their prospects. Early on its development, Insent integrated with all the major marketing platforms. Prasanna shared Insent's approach to integrations, and […]

 
Post Image Tech Partnerships Need the Right Tech: An Interview With Heidi Williams

Heidi Williams co-founded tEQuitable, was the VP of Platform Engineering at Box, and managed strategic partnerships at Adobe. She shared her insights on building product integrations, the importance of in-app marketplaces, and best practices around APIs and the technical infrastructure that enables tech partnerships to be successful.  What was your experience working with APIs and […]

 
Post Image A Product Manager's Take on Leading Tech Partnerships: An Interview with Kenny Browne

Kenny Browne was an engineer before he became a product manager leading tech partnership programs, first at G2 Crowd and now at Daxko. He shared the KPIs for product teams, his strategic advice on scaling, and the technical considerations that go into creating a successful tech partnership program. As someone who has created and launched […]

 
 

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