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Insights on the Tech Ecosystem

Category: ROI
 
Post Image Marketing Integrations and Tech Partnerships: Everything You Need to Know

As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

 
Post Image Setting Up the Right Processes: An Interview with Chris Formosa of FullStory

Chris Formosa leads technology partnerships at FullStory, a digital experience platform. In the marketing technology space where there are thousands of products, integrations are key to success, and FullStory has a robust integration marketplace. Chris shared how to set up communications across departments, and establish and track performance metrics to ensure a technology partnership program […]

 
Post Image Quality Over Quantity in Partnerships: An Interview with James Booker

James Booker has led partnership teams at BigCommerce, Volusion, and Olark. We spoke to him about the biggest challenges in running a partnership program, e-commerce trends, and why quality is more important than quantity. How did you first get into partnerships? I originally started in e-commerce as a sales rep doing inbound and outbound sales. […]

 
Post Image How to Run a Tech Partnership Program: An Interview with Jeff Reekers, CMO at Aircall

Aircall is one of the most used phone systems for businesses all around the world. They have an in-app marketplace with over 50 integrations, as well as listings in the marketplaces of their larger partners, like Salesforce and Hubspot.  We talked to Jeff Reekers, the CMO at Aircall, and he shared his advice on how […]

 
Post Image How to Measure ROI on Tech Partnerships

With the number of SaaS companies skyrocketing, the number of SaaS partnerships have also skyrocketed. Between 50 and 70 percent of SaaS companies are currently earning revenue from partnerships.  With the increased importance of strategic partnerships, it has become more important to accurately track the ROI on these arrangements. With channel partnerships, companies can track […]

 
 

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