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Insights on the Tech Ecosystem

Category: ROI
Post Image Scaling An Agency Partner Program in E-commerce: Interview with Marco De Paulis

Privy sells an email and texting platform designed for small e-commerce merchants. The company has leveraged technology, agency, and affiliate partners to grow its customer base. We spoke to Marco De Paulis, Privy's head of agency partners, about how he has nurtured and grown their over 400 agency partnerships. Marco shared his approach to forming […]

Post Image Strategic Advice for Building a Partner Program: Interview with Ed Sullivan of PartnerReady

For over a decade, Ed Sullivan led partnership teams at large companies like Salesforce and Publicis Groupe, as well as at early stage startups. Seeing how many seed to Series B startups struggled to successfully launch their partner programs, he cofounded PartnerReady, which provides fractional partnership leadership. He shared his best advice for startups who […]

Post Image Should Tech Partner Teams Report to Product or Revenue?

When a SaaS company plans to scale their technology partner program, they face a core dilemma: whether the tech partner team should report to Product or a revenue-focused department, like Marketing or Sales.  With the exception of managed service providers or implementation partners, who may be focused on supporting the product, channel and affiliate partnerships […]

Post Image Integrations as a Growth Strategy: Interview with Casey Hill of Bonjoro

Growth leaders at SaaS companies are often responsible for increasing revenue across departments. They are always looking for new strategies that offer a compelling ROI. Casey Hill is the Head of Growth at Bonjoro, an app for sending personalized videos. He shared with us why integrations are a key part of his growth strategy, how […]

Post Image Infographic: The Partner Tech Stack

Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools. However, the larger the team, the less satisfied they were with a general tech stack. This infographic lays out the partner tech stack at a mature organization […]

Post Image The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal

Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace. He shared a strategic framework for designing a partner program, how the partners you choose reflect on your brand, and why this is the era of hyper partnerships and ecosystems. How did you get into partnerships and […]

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