As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

Customer support teams are on the frontlines of customer interaction, and often have the best insight into what customers want and need. Craig Stoss is a support lead at Shopify, and he was previously a director of support at Arctic Wolf Networks. He shared his insights on customer support's experience with SaaS product integrations, and […]

With the number of SaaS companies skyrocketing, the number of SaaS partnerships have also skyrocketed. Between 50 and 70 percent of SaaS companies are currently earning revenue from partnerships.  With the increased importance of strategic partnerships, it has become more important to accurately track the ROI on these arrangements. With channel partnerships, companies can track […]