Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace. He shared a strategic framework for designing a partner program, how the partners you choose reflect on your brand, and why this is the era of hyper partnerships and ecosystems. How did you get into partnerships and […]

Nikita Zhitkevich lives in the world of partnerships. He leads partnerships and alliances for PartnerStack, which is a leading PRM and partner marketplace. Nikita shared his insights on when you need a PRM, identifying your ideal partners, strategies to avoid channel conflict, and how he sees the partnership landscape evolving over the next 5 years. […]

Scott Pollack has led partnership teams at companies like American Express and WeWork. More recently, he co-founded and runs Firneo, an invite-only community for partnership leaders to network and learn. Scott shared why he felt like a professional ugly duckling working in business development, his advice for startups, why organizations should frame partnerships as creating […]

Don Seiler worked in enterprise sales and partnerships at Microsoft. Subsequently, he oversaw strategic partnerships for a networking automation startup and formed their tech partnership with Microsoft from the ground up. Don shared his experience and advice for those thinking about partnering with a large cloud provider. Having been on both sides of the relationship, […]

As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

Customer support teams are on the frontlines of customer interaction, and often have the best insight into what customers want and need. Craig Stoss is a support lead at Shopify, and he was previously a director of support at Arctic Wolf Networks. He shared his insights on customer support's experience with SaaS product integrations, and […]