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Insights on the Tech Ecosystem

Category: Partnerships
 
Post Image Infographic: The Partner Tech Stack

Assembling the right tech stack can be a huge competitive advantage. Our survey found even in larger organizations, partnership teams are often still using general tech tools. This infographic lays out the partner tech stack at a mature organization and breaks down all the best-of-breed tools on the market. You can download a PDF version […]

 
Post Image The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal

Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace. He shared a strategic framework for designing a partner program, how the partners you choose reflect on your brand, and why this is the era of hyper partnerships and ecosystems. How did you get into partnerships and […]

 
Post Image Infographic: Why 2021 Is the Year of the Product Integration

This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing. As a result, 2021 will be the year of the product integration, and companies who fail to build a tech ecosystem around their SaaS product will quickly be left behind. This infographic lays out why this year will be […]

 
Post Image Optimizing Your Partnerships at Scale: An Interview with Nikita Zhitkevich

Nikita Zhitkevich lives in the world of partnerships. He leads partnerships and alliances for PartnerStack, which is a leading PRM and partner marketplace. Nikita shared his insights on when you need a PRM, identifying your ideal partners, strategies to avoid channel conflict, and how he sees the partnership landscape evolving over the next 5 years. […]

 
Post Image The Evolution of Partnerships: An Interview with Scott Pollack, CEO of Firneo

Scott Pollack has led partnership teams at companies like American Express and WeWork. More recently, he co-founded and runs Firneo, an invite-only community for partnership leaders to network and learn. Scott shared why he felt like a professional ugly duckling working in business development, his advice for startups, why organizations should frame partnerships as creating […]

 
Post Image Infographic: UX for SaaS Product Integrations

When it comes to product integrations, not all are created equally. In order to be competitive and drive results, you have to ensure your customers have a good user experience. Too many companies expect their customers to engage in a time-consuming and expensive process to install and manage their integrations. This infographic lays out the […]

 
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