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Insights on the Tech Ecosystem

Category: Partnerships
 
Post Image Integrations at the 15 Largest SaaS Companies

Last year, we catalogued the number of integrations at the 1000 fastest growing SaaS companies. The median number of integrations at those companies was 15. But what about integrations at the largest SaaS companies? We took a look at the 15 largest SaaS companies (as identfied by SaaStr here) to see how many integrations and […]

 
Post Image Should Tech Partner Teams Report to Product or Revenue?

When a SaaS company plans to scale their technology partner program, they face a core dilemma: whether the tech partner team should report to Product or a revenue-focused department, like Marketing or Sales.  With the exception of managed service providers or implementation partners, who may be focused on supporting the product, channel and affiliate partnerships […]

 
Post Image The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global

John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers. Tech companies can sponsor their solution provider partners' presence in the marketplace. John shared why he founded a provider-to-provider marketplace, how he sees the IT channel ecosystem evolving, the growing importance of provider- […]

 
Post Image Integrations as a Growth Strategy: Interview with Casey Hill of Bonjoro

Growth leaders at SaaS companies are often responsible for increasing revenue across departments. They are always looking for new strategies that offer a compelling ROI. Casey Hill is the Head of Growth at Bonjoro, an app for sending personalized videos. He shared with us why integrations are a key part of his growth strategy, how […]

 
Post Image Infographic: The Partner Tech Stack

Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools. However, the larger the team, the less satisfied they were with a general tech stack. This infographic lays out the partner tech stack at a mature organization […]

 
Post Image The Age of Hyper Partnerships and Ecosystems: An Interview with Sarbjeet Johal

Sarbjeet Johal was a programmer before shifting to leading partnerships at companies like Oracle, Commerce One, and Rackspace. He shared a strategic framework for designing a partner program, how the partners you choose reflect on your brand, and why this is the era of hyper partnerships and ecosystems. How did you get into partnerships and […]

 
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