To be successful, technology partnerships must provide an integration UX that customers love. Bad integrations result in dissatisfied customers. In addition, driving significant revenue from tech partnerships requires a seamless partner UX and the ability to capture leads and analytics. Integration infrastructure ensures this can happen at scale. It entails an in-app marketplace, an admin […]

Mindbody is the largest booking and management software for studios and spas. As a result of its central role in the lives of tens of thousands of customers, it has attracted hundreds of technology partners. Jaimie Fucillo is Mindbody's VP of Partnerships and she oversees platform strategy and runs their technology partnerships program. Jaimie shared […]

As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

Scott Brinker is the VP of Platform Ecosystem at Hubspot, and the chair of the MarTech conference. He is well-known for his writings on marketing technology, and his annual mapping of the entire martech ecosystem. Scott shared his insights on how SaaS integration is evolving, the difference between integration and workflow, and what companies should […]

Are your curious how your tech partnership program stacks up? After studying hundreds of SaaS programs, we established criteria for Newbie, Beginner, Intermediate, Advanced, and Elite tech partnership programs. Take our 9 question quiz to find out what stage your program is, and then receive the info sheet documenting what elements you need for each […]