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Insights on the Tech Ecosystem

Category: Partnership Program
 
Post Image E-commerce Partnerships: An Interview with Casey Armstrong, CMO of ShipBob

Casey Armstrong is the CMO of ShipBob, and he previously led marketing and operations for BigCommerce. We talked to him about trends in e-commerce, the growing importance of tech partnerships, and his strategic advice for other partnership teams. Are there trends you are seeing in e-commerce partnerships? There are two things that I would highlight. […]

 
Post Image How to Run a Tech Partnership Program: An Interview with Jeff Reekers, CMO at Aircall

Aircall is one of the most used phone systems for businesses all around the world. They have an in-app marketplace with over 50 integrations, as well as listings in the marketplaces of their larger partners, like Salesforce and Hubspot.  We talked to Jeff Reekers, the CMO at Aircall, and he shared his advice on how […]

 
Post Image How to Measure ROI on Tech Partnerships

With the number of SaaS companies skyrocketing, the number of SaaS partnerships have also skyrocketed. Between 50 and 70 percent of SaaS companies are currently earning revenue from partnerships.  With the increased importance of strategic partnerships, it has become more important to accurately track the ROI on these arrangements. With channel partnerships, companies can track […]

 
 

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