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Category: Partnership Program
 
Post Image E-commerce Partnerships: A Conversation with Leaders from PayPal, SAP, Omnisend, and Crossbeam

We hosted a roundtable discussion to discuss everything e-commerce partnerships: the state of the market, KPIs, barriers to entry, emerging areas of growth, and best practices around finding and optimizing partnerships. This is the transcript of the conversation. You can also download the video here. Introductions Cristina Flaschen: I’m the CEO of Pandium. We’re excited […]

 
Post Image Survey of Customer Support Leaders on Product Integrations

Customer support teams are on the frontlines for getting customer feedback, and this is true for integrations as well. As Lauren Rose Eimers of Big Cartel put it, “As customer support, we field integration requests from customers, and then we collaborate with the product team and the customer support director to see what can be […]

 
Post Image Infographic: 6 Ways To Monetize Tech Partnerships

When it comes to monetizing integration tech partnerships, there's a lot of uncertainty around how to do it. In this infographic, we share the most common options. From referral agreements, to charging customers, to taking a revenue share from partners, companies make money off their integrations in a number of ways, and it's helpful to […]

 
Post Image 6 Different Ways To Offer Integrations To Your SaaS Product

Once a SaaS company establishes the core functionality of their product and has some market traction, they will usually start to think about providing their customers with product integrations.  There are many business benefits to offering integrations to your product, from generating leads, reducing customer churn, and increasing upsells and customer loyalty. But like most […]

 
Post Image A Product Manager's Take on Leading Tech Partnerships: An Interview with Kenny Browne

Kenny Browne was an engineer before he became a product manager leading tech partnership programs, first at G2 Crowd and now at Daxko. He shared the KPIs for product teams, his strategic advice on scaling, and the technical considerations that go into creating a successful tech partnership program. As someone who has created and launched […]

 
 

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