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Insights on the Tech Ecosystem

Category: Partnership Program
 
Post Image The R&D and Go-to-Market Flywheel: An Interview with Catherine Brodigan of Intercom

Intercom has experienced incredible growth in the last five years, and they now have over 250 apps in their integration marketplace. Catherine Brodigan heads the EMEA partnerships team at Intercom. Catherine shared the benefits of a data-driven approach to partnerships, how to best implement feedback loops with other internal departments, her approach to partnership KPIs […]

 
Post Image How to Scale a Tech Partnership Program: An Interview with Jaimie Fucillo, VP of Partnerships at Mindbody

Mindbody is the largest booking and management software for studios and spas. As a result of its central role in the lives of tens of thousands of customers, it has attracted hundreds of technology partners. Jaimie Fucillo is Mindbody's VP of Partnerships and she oversees platform strategy and runs their technology partnerships program. Jaimie shared […]

 
Post Image Marketing Integrations and Tech Partnerships: Everything You Need to Know

As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

 
Post Image Setting Up the Right Processes: An Interview with Chris Formosa of FullStory

Chris Formosa leads technology partnerships at FullStory, a digital experience platform. In the marketing technology space where there are thousands of products, integrations are key to success, and FullStory has a robust integration marketplace. Chris shared how to set up communications across departments, and establish and track performance metrics to ensure a technology partnership program […]

 
Post Image The Evolution of SaaS Platforms: An Interview with Scott Brinker, VP at Hubspot

Scott Brinker is the VP of Platform Ecosystem at Hubspot, and the chair of the MarTech conference. He is well-known for his writings on marketing technology, and his annual mapping of the entire martech ecosystem. Scott shared his insights on how SaaS integration is evolving, the difference between integration and workflow, and what companies should […]

 
Post Image Platform Strategy at ActiveCampaign: An Interview with Shay Howe

ActiveCampaign combines marketing, marketing automation, and CRM capabilities in one software. In order to provide customers with an even more seamless workflow, ActiveCampaign offers over 290 integrations. Shay Howe, the VP of Platform Strategy at ActiveCampaign, shared his insights on how to grow a successful tech ecosystem and technology partnership program. What is your professional […]

 
 

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