Intercom has experienced incredible growth in the last five years, and they now have over 250 apps in their integration marketplace. Catherine Brodigan heads the EMEA partnerships team at Intercom. Catherine shared the benefits of a data-driven approach to partnerships, how to best implement feedback loops with other internal departments, her approach to partnership KPIs […]

Mindbody is the largest booking and management software for studios and spas. As a result of its central role in the lives of tens of thousands of customers, it has attracted hundreds of technology partners. Jaimie Fucillo is Mindbody's VP of Partnerships and she oversees platform strategy and runs their technology partnerships program. Jaimie shared […]

As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

Chris Formosa leads technology partnerships at FullStory, a digital experience platform. In the marketing technology space where there are thousands of products, integrations are key to success, and FullStory has a robust integration marketplace. Chris shared how to set up communications across departments, and establish and track performance metrics to ensure a technology partnership program […]

Scott Brinker is the VP of Platform Ecosystem at Hubspot, and the chair of the MarTech conference. He is well-known for his writings on marketing technology, and his annual mapping of the entire martech ecosystem. Scott shared his insights on how SaaS integration is evolving, the difference between integration and workflow, and what companies should […]

ActiveCampaign combines marketing, marketing automation, and CRM capabilities in one software. In order to provide customers with an even more seamless workflow, ActiveCampaign offers over 290 integrations. Shay Howe, the VP of Platform Strategy at ActiveCampaign, shared his insights on how to grow a successful tech ecosystem and technology partnership program. What is your professional […]