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Insights on the Tech Ecosystem

Category: Partnership Program
 
Post Image How to Scale a Tech Partnership Program: An Interview with Jaimie Fucillo, VP of Partnerships at Mindbody

Mindbody is the largest booking and management software for studios and spas. As a result of its central role in the lives of tens of thousands of customers, it has attracted hundreds of technology partners. Jaimie Fucillo is Mindbody's VP of Partnerships and she oversees platform strategy and runs their technology partnerships program. Jaimie shared […]

 
Post Image Marketing Integrations and Tech Partnerships: Everything You Need to Know

As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

 
Post Image Setting Up the Right Processes: An Interview with Chris Formosa of FullStory

Chris Formosa leads technology partnerships at FullStory, a digital experience platform. In the marketing technology space where there are thousands of products, integrations are key to success, and FullStory has a robust integration marketplace. Chris shared how to set up communications across departments, and establish and track performance metrics to ensure a technology partnership program […]

 
Post Image The Evolution of SaaS Platforms: An Interview with Scott Brinker, VP at Hubspot

Scott Brinker is the VP of Platform Ecosystem at Hubspot, and the chair of the MarTech conference. He is well-known for his writings on marketing technology, and his annual mapping of the entire martech ecosystem. Scott shared his insights on how SaaS integration is evolving, the difference between integration and workflow, and what companies should […]

 
Post Image Quiz: What Stage is Your Tech Partnership Program In?

Are your curious how your tech partnership program stacks up? After studying hundreds of SaaS programs, we established criteria for Newbie, Beginner, Intermediate, Advanced, and Elite tech partnership programs. Take our 9 question quiz to find out what stage your program is, and then receive the info sheet documenting what elements you need for each […]

 
 

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