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Category: Partnership Program
 
Post Image Infographic: Why 2021 Is the Year of the Product Integration

This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing. As a result, 2021 will be the year of the product integration, and companies who fail to build a tech ecosystem around their SaaS product will quickly be left behind. This infographic lays out why this year will be […]

 
Post Image Optimizing Your Partnerships at Scale: An Interview with Nikita Zhitkevich

Nikita Zhitkevich lives in the world of partnerships. He leads partnerships and alliances for PartnerStack, which is a leading PRM and partner marketplace. Nikita shared his insights on when you need a PRM, identifying your ideal partners, strategies to avoid channel conflict, and how he sees the partnership landscape evolving over the next 5 years. […]

 
Post Image The Evolution of Partnerships: An Interview with Scott Pollack, CEO of Firneo

Scott Pollack has led partnership teams at companies like American Express and WeWork. More recently, he co-founded and runs Firneo, an invite-only community for partnership leaders to network and learn. Scott shared why he felt like a professional ugly duckling working in business development, his advice for startups, why organizations should frame partnerships as creating […]

 
Post Image Infographic: UX for SaaS Product Integrations

When it comes to product integrations, not all are created equally. In order to be competitive and drive results, you have to ensure your customers have a good user experience. Too many companies expect their customers to engage in a time-consuming and expensive process to install and manage their integrations. This infographic lays out the […]

 
Post Image The R&D and Go-to-Market Flywheel: An Interview with Catherine Brodigan of Intercom

Intercom has experienced incredible growth in the last five years, and they now have over 250 apps in their integration marketplace. Catherine Brodigan heads the EMEA partnerships team at Intercom. Catherine shared the benefits of a data-driven approach to partnerships, how to best implement feedback loops with other internal departments, her approach to partnership KPIs […]

 
Post Image Quiz: Should You Build or Buy Your Integration Infrastructure?

Technology partnerships must provide an integration UX that customers and partners love. Poorly designed infrastructure results in dissatisfied customers and partners, and weak visibility into leads and results. Integration infrastructure - a marketplace and admin dashboard setup that is capable of seamlessly onboarding and managing dozens of partners and hundreds of end users - ensures […]

 
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