To be successful, technology partnerships must provide an integration UX that customers love. Bad integrations result in dissatisfied customers. In addition, driving significant revenue from tech partnerships requires a seamless partner UX and the ability to capture leads and analytics. Integration infrastructure ensures this can happen at scale. It entails an in-app marketplace, an admin […]

Mindbody is the largest booking and management software for studios and spas. As a result of its central role in the lives of tens of thousands of customers, it has attracted hundreds of technology partners. Jaimie Fucillo is Mindbody's VP of Partnerships and she oversees platform strategy and runs their technology partnerships program. Jaimie shared […]

As more SaaS companies build integrations and integration marketplaces, they must be marketed. A decade ago, very few companies other than Salesforce had an integration marketplace so many marketers are coming to this task fresh.  Marketers for integrations may belong to the partnerships or marketing team, but will have to work with both to be […]

Chris Formosa leads technology partnerships at FullStory, a digital experience platform. In the marketing technology space where there are thousands of products, integrations are key to success, and FullStory has a robust integration marketplace. Chris shared how to set up communications across departments, and establish and track performance metrics to ensure a technology partnership program […]

Scott Brinker is the VP of Platform Ecosystem at Hubspot, and the chair of the MarTech conference. He is well-known for his writings on marketing technology, and his annual mapping of the entire martech ecosystem. Scott shared his insights on how SaaS integration is evolving, the difference between integration and workflow, and what companies should […]