Assembling the right tech stack can be a huge competitive advantage. Our survey found even in larger organizations, partnership teams are often still using general tech tools. This infographic lays out the partner tech stack at a mature organization and breaks down all the best-of-breed tools on the market. You can download a PDF version […]

This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing. As a result, 2021 will be the year of the product integration, and companies who fail to build a tech ecosystem around their SaaS product will quickly be left behind. This infographic lays out why this year will be […]

Nikita Zhitkevich lives in the world of partnerships. He leads partnerships and alliances for PartnerStack, which is a leading PRM and partner marketplace. Nikita shared his insights on when you need a PRM, identifying your ideal partners, strategies to avoid channel conflict, and how he sees the partnership landscape evolving over the next 5 years. […]

Scott Pollack has led partnership teams at companies like American Express and WeWork. More recently, he co-founded and runs Firneo, an invite-only community for partnership leaders to network and learn. Scott shared why he felt like a professional ugly duckling working in business development, his advice for startups, why organizations should frame partnerships as creating […]

When it comes to product integrations, not all are created equally. In order to be competitive and drive results, you have to ensure your customers have a good user experience. Too many companies expect their customers to engage in a time-consuming and expensive process to install and manage their integrations. This infographic lays out the […]

Intercom has experienced incredible growth in the last five years, and they now have over 250 apps in their integration marketplace. Catherine Brodigan heads the EMEA partnerships team at Intercom. Catherine shared the benefits of a data-driven approach to partnerships, how to best implement feedback loops with other internal departments, her approach to partnership KPIs […]