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Category: Partnership Program
Post Image Scaling An Agency Partner Program in E-commerce: Interview with Marco De Paulis

Privy sells an email and texting platform designed for small e-commerce merchants. The company has leveraged technology, agency, and affiliate partners to grow its customer base. We spoke to Marco De Paulis, Privy's head of agency partners, about how he has nurtured and grown their over 400 agency partnerships. Marco shared his approach to forming […]

Post Image Strategic Advice for Building a Partner Program: Interview with Ed Sullivan of PartnerReady

For over a decade, Ed Sullivan led partnership teams at large companies like Salesforce and Publicis Groupe, as well as at early stage startups. Seeing how many seed to Series B startups struggled to successfully launch their partner programs, he cofounded PartnerReady, which provides fractional partnership leadership. He shared his best advice for startups who […]

Post Image Should Tech Partner Teams Report to Product or Revenue?

When a SaaS company plans to scale their technology partner program, they face a core dilemma: whether the tech partner team should report to Product or a revenue-focused department, like Marketing or Sales.  With the exception of managed service providers or implementation partners, who may be focused on supporting the product, channel and affiliate partnerships […]

Post Image The Future of Provider-to-Provider Partnerships: Interview with John Guido, CEO and Founder of P2P Global

John Guido is the founder and CEO of P2P Global, a marketplace for IT solution providers to partner with other solution providers. Tech companies can sponsor their solution provider partners' presence in the marketplace. John shared why he founded a provider-to-provider marketplace, how he sees the IT channel ecosystem evolving, the growing importance of provider- […]

Post Image Infographic: The Partner Tech Stack

Assembling the right tech stack can be a huge competitive advantage. Our survey found that even in larger organizations, partnership teams are often still using general tech tools. However, the larger the team, the less satisfied they were with a general tech stack. This infographic lays out the partner tech stack at a mature organization […]

Post Image Infographic: Why 2021 Is the Year of the Product Integration

This year has seen a sharp move to the cloud, accelerating digital transformation and digital purchasing. As a result, 2021 will be the year of the product integration, and companies who fail to build a tech ecosystem around their SaaS product will quickly be left behind. This infographic lays out why this year will be […]

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