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Insights on the Tech Ecosystem

Category: Integration
 
Post Image Advice for Startups Building Integrations: An Interview with Josh Holat, CTO of Cube

Cube is a software for finance teams that is designed to work from within Google Sheets and Microsoft Excel. As a result, its teams is well familiar with how to integrate with other systems. Cube's CTO Josh Holat shared his advice for startups who are looking to build integrations to other systems. Can you tell […]

 
Post Image Setting Up the Right Processes: An Interview with Chris Formosa of FullStory

Chris Formosa leads technology partnerships at FullStory, a digital experience platform. In the marketing technology space where there are thousands of products, integrations are key to success, and FullStory has a robust integration marketplace. Chris shared how to set up communications across departments, and establish and track performance metrics to ensure a technology partnership program […]

 
Post Image A CTO's Take on Building Product Integrations: An Interview with Prasanna Venkatesan

Marketing and sales software require a number of product integrations to be useful to their customers. Prasanna Venkatesan is the Founder and CTO of Insent, a conversational platform that helps businesses identify and engage their prospects. Early on its development, Insent integrated with all the major marketing platforms. Prasanna shared Insent's approach to integrations, and […]

 
Post Image The Evolution of SaaS Platforms: An Interview with Scott Brinker, VP at Hubspot

Scott Brinker is the VP of Platform Ecosystem at Hubspot, and the chair of the MarTech conference. He is well-known for his writings on marketing technology, and his annual mapping of the entire martech ecosystem. Scott shared his insights on how SaaS integration is evolving, the difference between integration and workflow, and what companies should […]

 
Post Image Platform Strategy at ActiveCampaign: An Interview with Shay Howe

ActiveCampaign combines marketing, marketing automation, and CRM capabilities in one software. In order to provide customers with an even more seamless workflow, ActiveCampaign offers over 290 integrations. Shay Howe, the VP of Platform Strategy at ActiveCampaign, shared his insights on how to grow a successful tech ecosystem and technology partnership program. What is your professional […]

 
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