Mindbody is the largest booking and management software for studios and spas. As a result of its central role in the lives of tens of thousands of customers, it has attracted hundreds of technology partners. Jaimie Fucillo is Mindbody's VP of Partnerships and she oversees platform strategy and runs their technology partnerships program. Jaimie shared […]

Cube is a software for finance teams that is designed to work from within Google Sheets and Microsoft Excel. As a result, its teams is well familiar with how to integrate with other systems. Cube's CTO Josh Holat shared his advice for startups who are looking to build integrations to other systems. Can you tell […]

Cavan Klinsky is the CTO and co-founder of Healthie, an all-in-one platform for health and wellness professionals to run their businesses. Cavan shared his recommendations for API design, the advantages of GraphQL, and his experiences with enforcing compliance as a company operating in a regulated field like tele-health.   Do you have an external API? […]

Marketing and sales software require a number of product integrations to be useful to their customers. Prasanna Venkatesan is the Founder and CTO of Insent, a conversational platform that helps businesses identify and engage their prospects. Early on its development, Insent integrated with all the major marketing platforms. Prasanna shared Insent's approach to integrations, and […]

Once a SaaS company establishes the core functionality of their product and has some market traction, they will usually start to think about providing their customers with product integrations.  There are many business benefits to offering integrations to your product, from generating leads, reducing customer churn, and increasing upsells and customer loyalty. But like most […]

Heidi Williams co-founded tEQuitable, was the VP of Platform Engineering at Box, and managed strategic partnerships at Adobe. She shared her insights on building product integrations, the importance of in-app marketplaces, and best practices around APIs and the technical infrastructure that enables tech partnerships to be successful.  What was your experience working with APIs and […]