If you’re in SaaS, you might have heard the term webhooks. But what exactly are webhooks? To understand webhooks and their role in SaaS integrations, it is helpful to have some background on APIs and product integrations. SaaS companies are offering more integrations to their customers out-of-the-box. These integrations are almost always built (at least […]

Customers are demanding more integrations out-of-the-box in every vertical of SaaS. But offering a bad product integration is usually worse than no integration. User stories can help ensure integrations add real value to the customer. Integrations can fail in three fundamental ways: 1) they are hard to set up, install, and manage 2) they do […]

Mindbody is the largest booking and management software for studios and spas. As a result of its central role in the lives of tens of thousands of customers, it has attracted hundreds of technology partners. Jaimie Fucillo is Mindbody's VP of Partnerships and she oversees platform strategy and runs their technology partnerships program. Jaimie shared […]

Cube is a software for finance teams that is designed to work from within Google Sheets and Microsoft Excel. As a result, its teams is well familiar with how to integrate with other systems. Cube's CTO Josh Holat shared his advice for startups who are looking to build integrations to other systems. Can you tell […]

Cavan Klinsky is the CTO and co-founder of Healthie, an all-in-one platform for health and wellness professionals to run their businesses. Cavan shared his recommendations for API design, the advantages of GraphQL, and his experiences with enforcing compliance as a company operating in a regulated field like tele-health.   Do you have an external API? […]

Marketing and sales software require a number of product integrations to be useful to their customers. Prasanna Venkatesan is the Founder and CTO of Insent, a conversational platform that helps businesses identify and engage their prospects. Early on its development, Insent integrated with all the major marketing platforms. Prasanna shared Insent's approach to integrations, and […]