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Insights on the Tech Ecosystem

 
Post Image How to Run a Tech Partnership Program: An Interview with Jeff Reekers, CMO at Aircall

Aircall is one of the most used phone systems for businesses all around the world. They have an in-app marketplace with over 50 integrations, as well as listings in the marketplaces of their larger partners, like Salesforce and Hubspot.  We talked to Jeff Reekers, the CMO at Aircall, and he shared his advice on how […]

 
Post Image How to Measure ROI on Tech Partnerships

With the number of SaaS companies skyrocketing, the number of SaaS partnerships have also skyrocketed. Between 50 and 70 percent of SaaS companies are currently earning revenue from partnerships.  With the increased importance of strategic partnerships, it has become more important to accurately track the ROI on these arrangements. With channel partnerships, companies can track […]

 
Post Image What's Wrong with Low and No Code Platforms?

No and low code tech is considered a key part of digital transformation.  Driven by a shortage of developers, a desire for internal business efficiency and an attempt to empower non-technical experts, no and low code platforms have proliferated in recent years. The terms no and low code are used mostly for app development platforms, […]

 
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