To be successful, technology partnerships must provide an integration UX that customers love. Bad integrations result in dissatisfied customers.
In addition, driving significant revenue from tech partnerships requires a seamless partner UX and the ability to capture leads and analytics.
Integration infrastructure ensures this can happen at scale. It entails an in-app marketplace, an admin dashboard for customer support and marketers, and a partner portal.
But not every tech partnership program needs infrastructure. At a certain size, companies can provide this functionality manually.
Take our 8 question quiz to find out if you need integration infrastructure to meet your objectives, and then receive an info sheet explaining the different elements of integration infrastructure.